What is SEO? 
Search Engine Optimization(SEO), the biggest trend in the field of  Online Marketing, is the process of increasing the quality and quantity of website traffic by increasing website visibility. 
Mainly there are two methods of optimization in SEO. They are On-page optimization and Off-page Optimization.
On-page optimization : 
On-page optimization is the optimization method taken directly within the website in order to improve its position in the search rankings. This includes measures to optimize Title tag, meta description, image Alt text, content optimization.   
Off-page Optimization:
Offpage optimization refers to all the optimization techniques that take place outside of the actual website in order to improve its position in search rankings. These help to create as many high-quality backlinks as possible.


Tips to get high rank in SERP results :

  1. Page Speed -  Page speed is very important. So remove everything that slows down your website.
  2. Backlinks - Try to link to another website with meaningful and relevant content.
  3. Website content - The website content must be written for the users, not for the search engine. The content must be simple and meaningful. Update the contents consistently to get a better rank in the search results.
  4. Try to get links from other trustworthy websites. It will increase the trust of your website.
  5. Meta Description - An important factor is the meta description. Write unique meta description for every page.
  6. URL - Always try to use readable and meaningful Url's. This helps Google to understand the particular webpage.
  7. Alt txt - Don't forget to write the Alt Text for the image. Also, use the right keyword for the images which helps Google to know about the image.
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