Best Digital Marketing Strategies

best digital marketing strategies

What is Digital Marketing?

Digital Marketing is a fast-moving method of marketing products or services using digital technologies. It is mainly on the Internet, also include mobile phones, display advertising, and any other digital media.

Best Digital Marketing Strategies:

Digital Marketing is of two types; Online Marketing and Offline Marketing.
Offline marketing involves radio, television and phone advertising. Online marketing has 7 major categories. They are : 
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Pay-per-click advertising (PPC)
  • Content marketing
  • Social Media Marketing (SMM)

Search Engine Optimization (SEO) :

SEO or Search Engine Optimization is the method of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is of two types: On-page SEO &Off-page SEO. On-Page SEO  is the method of optimization of both content and HTML source code of a page,  Off-Page SEO is the optimization of links and other external signals.

Search Engine Marketing & PPC :

Search Engine Marketing or SEM is the process of achieving website traffic by purchasing ads on search engines. Google AdWords is the most popular paid search platform used by search engine marketers. More than that there are a number of 2nd tier PPC platforms as well as PPC advertising options on the social networks.
Pay-Per-Click or Google AdWords is Google’s form of online advertising carried out through search engines. Advertisers have to pay a predetermined amount every time someone clicks on their ads.

Content marketing :

Content Marketing is a strategic marketing approach focused on creating, publishing and distributing content for a targeted audience online. In other words, Content marketing is a form of marketing through which you can communicate with your customers without always selling. Businesses should use content marketing strategies to educate the consumer about our business and products.

Social Media Marketing (SMM) :

Social media marketing or SMM is the method of promoting a product or service through social media platforms and websites. Even though e-marketing and digital marketing terms are familiar in the field, social media marketing is becoming more popular for both practitioners and researchers. 

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